Super73 tasked us with designing a captivating centerpiece to showcase their new adventure series bike at a Nashville trade show. Drawing inspiration from the adventure aesthetic, our concept involved creating a large faux boulder featuring the Super73 logo and built-in shelves on multiple sides. The execution of this vision included crafting the boulder from foam, with an LED-lit logo carved into the rock to achieve a striking cracked effect. The hand-carved foam underwent meticulous scenic painting and weathering processes to emulate a realistic appearance.

As a complementary element, we also constructed an LED national park sign from hardwood, incorporating the Super73 branding for a cohesive and visually appealing presentation at the trade show. The combination of the faux boulder and the LED national park sign created a visually stunning and engaging focal point for Super73's presentation, effectively capturing the essence of their adventure-oriented brand.